March 28, 2023

Shanghai is a very open and cooperative, elegant international metropolis, its charm lies in the lights of the bustling night scene, has a deep history and culture. After two years of preparation, SieMatic Shanghai flagship store opened on March 14, 2023, which is currently the largest SieMatic showroom in China, with an area of nearly 600 square meters. It is located in the former site of Shanghai General Chamber of Commerce along the Suzhou River, the podium of Bulgari Hotel, and surrounded by luxury houses.

With both retail and project business, SieMatic Shanghai occupies a very important strategic position in the national layout of SieMatic. The owner of the showroom, Mr. Jiang, has many years of Top Kitchen sales experience, a very good sales skills and lots of resources enable him to achieve great achievements in project business, he is very confident that under the joint efforts of everyone, SieMatic will achieve great success. The Showroom presents six kitchens of SieMatic: PURE, URBAN, CLASSIC, SLX and SieMatic 29 are all fully displayed. The Showroom was designed by Marc Sporer and retains not only the essence of German architectural design style, but also integrates the unique Shanghai style, allowing natural landscape, contemporary design and classic historical buildings to have a dialogue in time and space.

The largest SieMatic Showroom in China

More than 200 VIPs attended the grand opening ceremony of the Shanghai flagship showroom of SieMatic: Mr Lukas Meyer, Deputy Consul General of the Federal Republic of Germany in Shanghai, Dr. Constanze Wang, China Head of Government Affairs & Advocacy - AHK Greater China, the government representatives of Jing 'an District of Shanghai, the elite representatives of interior designers from all over the country, the dealers of SieMatic and representatives of major media. An important part of the opening activities, the interview session of the winning designers of the 26th ANDREW MARTIN International Interior Awards in China was also held before the opening ceremony. The designers had an in-depth discussion and forum on the future design trend, design in place and other topics in SieMatic showroom.

Water from the Suzhou River

In the opening ceremony, there was a special scene: In China, "water" means wealth. In front of the shanghai Flagship store was the famous Suzhou River in Shanghai, so we took water from Suzhou River and injected it into the SieMatic LOGO model, indicating that Shanghai SieMatic will obtain more wealth. By visiting the showroom an immersive performance show was adopted, under the interpretation of the drama actors, the three style collections PURE, URBAN and CLASSIC will be performed in the way of modern ballet, human body decoration and classical cello. It opened an extremely romantic immersive sensory experience for guests. SieMatic specially invited the top German electrical brand Gaggenau to present a wonderful Cooking Show for the guests. As an important strategic partner of SieMatic, ANDREW MARTIN International Interior Awards invited more than 70 interior Designers to the opening ceremony and visit showroom, they got up close and personal with SieMatic products. The designers were so impressed by SieMatic's products, which laid the foundation for future collaborations.